
I S S U E 2 9 S E P, 2 0 2 5
November Issue # 30


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N I C H O L E K A L O G R I D I S D E C O N E L
S A R A H M E S P E L T L A R R A N A G A
Many of the world's most expensive watches are unique, diamond-encrusted pieces or rare vintage models sold at auction for record-breaking prices. Beyond these unique creations, the brands Patek Philippe, Audemars Piguet, and Richard Mille are renowned for producing exceptionally costly timepieces.. In this segment of PERSÕNALUXE, Lanci Soans with the help of Phillipp Hanna, one of Europe's preeminent 3D visualisers, take a look at two of the world's top makers in hyper-expensive watches.
They will not only look at why these watches are so expensive but why the buyers are wiling to spend that kind of money for a personal timepiece. And of course, Lancia will weigh in on what role watches play in the global STYLE scene.
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Inspired by the profound beauty of daydreams and the tranquil elegance of nature, Project Reverie is a concept meticulously crafted by Winch Design for Oceanco’s Simply Custom 80m initiative. Reverie is a testament to the harmonious fusion of smooth, sweeping lines, an arrestingly pure hull, and the delicate sculpting of simplicity itself. This union results in the sheer elegance that defines Reverie. The concept seamlessly blends interior and exterior living spaces, catering perfectly to the dynamic lifestyle of a discerning owner.
Well, folks, we've arrived. Artificial Intelligence has officially entered the aircraft cabin, and I'm not just talking about the autopilot (though let's be honest, we've been trusting robots to fly us around for decades—what's a little interior design among friends?).
The benefits? They're genuinely impressive. AI can now analyze thousands of design iterations in the time it takes you to argue about whether that galley configuration will actually work. It's crunching ergonomic data, predicting maintenance needs, optimizing material selections for weight and durability, and even generating lighting schemes that might actually help passengers sleep. One designer told me their AI tool saved them three weeks on a recent completion project. Three weeks! That's practically a vacation's worth of time back in their lives.
But here's where things get interesting—and by interesting, I mean occasionally hilarious. AI doesn't understand that "luxurious" doesn't always mean "add more gold leaf." It hasn't learned that some clients actually mean "subtle" when they say subtle. And it definitely hasn't mastered the art of reading the room when a completion manager is having that kind of day.
We've seen AI suggest placing a full bar where the emergency exit should be (points for ambition, minus several for FAA compliance). It's generated "innovative" seating layouts that would require passengers to be contortionists. And don't get me started on the time it recommended "maximizing natural light" in a windowless area—A for effort, F for physics.
The real magic happens when human creativity partners with machine intelligence. AI handles the heavy computational lifting while designers bring intuition, taste, project experience and the crucial ability to tell a client, "No, we actually can't install a splash tub in the kid's cabin"
As we move forward, the smart money isn't on AI replacing aircraft interior designers—it's on designers who embrace these tools becoming unstoppable forces of innovation. After all, someone still needs to explain to the algorithm why that technically perfect design just doesn't feel right.
Here's to the future: faster, smarter, and hopefully still requiring human common sense.

Richard Roseman -
Publisher / Editor
E D I T O R I A L B E G I N S H E R E
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Welcome to the Age of Artificially Intelligent Interiors.







