I S S U E 27 M A Y , 2 0 2 5
The luxury cabin amenities market has quite a few players - all very good at what they do, yet in todays' world it's hard to find an old school independent that offers one-on-one personalized service to each of its customers. Rozanna Gonzalez and her company, The Rosanna Lee Group represent the classic definition of a boutique firm. Run entirely by a staff of three, Ms Gonzalez and her team generally work with only one or two clients at once. It's the way she likes it and it's the way her stable of repeat clients likle it.
"Having a close personal working collaboration with my clients is the only way I've ever worked," says Ms Gonzalez "and I can't imagine doing it any other way". We sat down with Ms Gonzalez and discovere
AERISTO was truly founded to cater to the aviation industry. We understand our customers mindsets – we understand their needs. The manner in which we manufacture our leather means that we cannot be competitive for the most part, in other industries – however the specific / dedicated focus on the aviation is also what has led to our success in it.
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D E P A R T M E N T S & R E S O U R C E S
C A B I N S U P P L I E R S - W O R L D W I D E
Supplier + contains more than 400 of the top cabin supplier groups around the world. 48 separate categories broken into Design & Technical disciplines. Supplier + is stands as the most comprehensive, fully managed roster in the industry
G L O B A L D E S I G N S T D U I O R O S T E R
Global Design Roster is the world's only managed listing of the top aviation interior designers and architects in the industry, globally. GDR includes not only the renown independents, but the top design chiefs of major completion centers.
C O M P L E T I O N C E N T E R S ( G L O B A L)
Without completion centers, none of the beautiful designs would ever see the light of day. We've compiled a comprehensive global listing of the world's top centers - all for you in helping to source just the right asset for your next project
O W N E R / O P E R A T O R S
NEW!
Brand new, exclusively for our Owner / Operators and Flight Departments. Offering valuable Resources including Shard Articles, Lifestyle, Destinations and our own curated assemblage of Luxury accoutrement from the top brands in the world.
R E C U R I N G S E G M E N T S
You'll find all of JCF Magazine's primary content right here on our main page. From day one, we sought to put all of our current "issue to issue" stories and features all on the same page. Why? Because it requires no thumbing or linking to other pages to see all of the latest issue. Our
You'll find all of JCF Magazine's primary content right here on our main page. From day one, we sought to put all of our current "issue to issue" stories and features all on the same page. Why? Because it requires no thumbing or linking to other pages to see all of the latest issue. Our
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You'll find all of JCF Magazine's primary content right here on our main page. From day one, we sought to put all of our current "issue to issue" stories and features all on the same page. Why? Because it requires no thumbing or linking to other pages to see all of the latest issue. Our
All right here on our main page - each and every issue
I N T H I S I S S U E
Feature Articles
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Even in an interview setting, it isn't often when you get such frank and open answers to your questions. When I first sat down with Alexander Schmidt, I thought I already knew the answers to most of the questions I had written out. This interview not only gave me a far deeper understanding of what a truly world-class leather maker goes through to produce a hide ready for a VIP aircraft seat. It answered questions I had never even considered and reasons for things I hardly knew were 'things' to start with. Alexander Schmidt literally grew up with leather, in Austria where his father founded the company way back in 1978. Mr. Schmidt is, in the very truest sense, a leather man. It is coursing through his veins and its vast complexities are neatly housed in his brain - an essential part of his practice as the face of AERISTO.
The “Casual Cabin” is taking flight - the understated luxury environment with open communal cabin layouts. This will be an important trend.
Cabin interiors have evolved from choosing a seat, layout and handful of colors from the standard suppliers. New technology combined with the desire to have an inviting, open layout are pushing designers and suppliers to develop human-centric luxuries that VIP fliers expect -
just as they expect in their homes and cars
"It's a great time to be a designer - or an owner for that matter", says Cheryl Pelly -a lead CMF designer at BMW Group Designworks This veteran brings us up to speed on why jet cabins are evolving so rapidly..
Private aviation has evolved from a simple means of transportation into the ultimate expression of luxury, productivity, and personalized service. Today's discerning jet owners aren't just looking for a way to get from point A to point B—they're seeking a transformative experience that begins the moment they step aboard and continues seamlessly throughout their journey. Understanding what drives these expectations reveals fascinating insights into the intersection of technology, comfort, and human psychology at 51,000 feet. The modern private jet cabin has become a sanctuary that reflects the owner's lifestyle, values, and aspirations. Owners have moved toward creating spaces that are truly their own, personalizations far beyond aesthetic choices, encompassing everything from the cabin's functional layout to the smallest details of service delivery.
In the rarefied world of private aviation, where a single aircraft can cost anywhere from $20 million to well over $100 million, one might assume that even the ultra-wealthy would gravitate toward pre-owned jets to maximize value. After all, the depreciation on a new private jet can exceed $10 million in the first few years alone. Yet surprisingly, many high-net-worth individuals consistently choose to purchase brand new aircraft, willingly paying premium prices for the privilege of being the first owner. This phenomenon reveals fascinating insights into luxury purchasing psychology, practical considerations, and the unique demands of the private aviation market. In this piece we take a look at the multiple drivers that govern these ultra-wealthy buyer decisions - both the practical ones and those that only make sense to Billionaires and their very unique pathologies.
Five years ago when we launched Freshbook Magazine, it had one purpose: to pull together the entire global community of interior related companies - Cabin Suppliers, Completion Centers and Design Studios. In fact we're only one of two magazines in the world that focuses entirely on jet cabin interiors - and we're the sole such all digital publication. But today, we're extremely proud to announce a NEW permanent segment to our magazine. Up until little more than a year ago, 100% of our subscribers and social media followers were 'companies' in one of the three categories above. Today, however, Owner / Operators & Flight Departments account for almost 9% of our subscriber base - and it's growing. It's been a very organic trend and without solicitation. Yet, as you might imagine, we're very happy about this new top-tier subset of Freshbook subscribers, a group whose newfound attention adds obvious value to the advertisers and readers we serve!
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Measuring in at a magnificent 85m (278.8ft) in length and with 2,350GT of volume, O’PTASIA is one of the largest and most advanced yachts built by the Greek shipyard, Golden Yachts. Working hand in hand with Italian-based designer Giorgio Vafiadis of Studio Vafiadis, the owner, who runs a successful yacht charter fleet as well as having varied interests in commercial shipping, has created a yacht designed for active living and pure, unadulterated comfort. O’PTASIA comes to the sales market in pristine condition having undergone some major works over the 2023/24 winter period. Among many alterations, these include a full paint job, the removal, reinstallation and polishing of all exterior rails, replacement of 80% of the teak rubber joint, the sanding of all exterior teak decking, general overhauling of key machinery, and the completion of her five year survey.
Just a few of the more than 25 confirmed speakers that will all be descending on Vienna this fall. It's Red Cabin's second annual Business Jet and VIP interior Innovation Summit and If your company is directly involved in jet cabin interiors, you'll want to be present. It's a who's-who roster of the top leaders in our industry. This is where the future of interiors is defined.
From left to right - top to bottom: Katharina List-Nagl (CEO / F-List), Grischa Alexis Schmidt (Dir. of Design / Jet Aviation), Thomas Chatfield (CEO / Camber Aviation Management), Jim Dixon (Managing Partner & Creative Director), Warja Borges
(Founder & Interior Architect / Unique Aircraft), and Christelle Dietsch (Manager, Interior Design / AMAC).
2 0 2 5 M E D I A P A R T N E R
I don’t usually delve into such matters here, but with so much political upheaval, the future seems far from predictable. But with that said, our industry is experiencing an exhilarating moment of transformation and growth that should have us all guardedly optimistic. After weathering the unprecedented challenges of recent years, private aviation has emerged with renewed vigor and with a trajectory that promises remarkable expansion through the remainder of the decade.
The numbers tell a compelling story of resilience and opportunity. In 2025, global demand for business aviation grew by +3.8% year-on-year, with North America leading the charge. Market projections paint an increasingly bright picture, with the industry anticipated to grow from USD 48.13 billion in 2025 to USD 67.68 billion by 2032. Even more striking is the rental services segment, where the global market for private jet rental services will grow from $21.24 billion in 2024 to $24.28 billion in 2025, at a compound annual growth rate (CAGR) of 14.3%.
This growth reflects a fundamental shift in how we think about private aviation – and therefore the interiors that go in them. What once seemed like an exclusive luxury reserved for the ultra-wealthy is increasingly becoming a sophisticated business tool for companies prioritizing efficiency, flexibility, and time optimization. The pandemic of course, accelerated the transformation, demonstrating aviation's critical role in maintaining business continuity when traditional transportation networks faltered.
Perhaps most encouraging is the industry's growing accessibility through fractional ownership models, jet cards, and on-demand charter services; all of which had modest starts but continue to gain in popularity. This democratization of private aviation is expanding the market far beyond traditional ownership models, creating new revenue streams and bringing private aviation services to previously underserved market segments.
From where I sit, the next few years promise to be transformative for private aviation. With strong fundamentals, innovative technologies, and an expanding customer base, we're witnessing an industry that's not just recovering—it's reimagining itself for a new era of growth and opportunity.
Richard Roseman -
Publisher / Editor
E D I T O R I A L B E G I N S H E R E
Got something to say? Do you have something newsworthy...something that's about to set the industry on its heels? We're interested in hearing about it. The only thing that makes us relevant and worthy of our subscribers and followers is the content we carry. Our entire reason for being is to bring the FRESH, the latest and greatest and the most useful interior innovations to our readers.
Let us here from you: editorial@freshbook.aero
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Mid-Year Guarded Optomism
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INSTALLMENT
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Flights of Fancy...the Real Future of Private Jets.
So, where are jet interiors headed? Not, I suspect, towards outlandish fantasy, but towards something more meaningful: interiors that are adaptable, intelligent, and, above all, deeply human.
Thomas Chatfield - Executive Contributor &
CEO - Camber Aviation Management
I
magine soaring up near the stratosphere - 60,000 ft above the earth. Now imagine using a geographic touchscreen to notify your automated flight deck of your desired coordinates - a remote area of West Africa. You've mapped out a path for slow hover - a look at some wildlife along the Cavalla River before an eventual vertical touch-down at the ranch where your children have been for the prior week. Is this the future of private jet travel? Yes, possibly. No. Maybe. Pick one. The truth is, anyone that purports to know the answer with certainty has either a self-inflated view of his own limitations or is merely pontificating - with a side of hubris. Nobody really knows what blending of emerging technologies (not to mention the ones we can't yet see) will eventually coalesce to form the actual future of private jet travel.
In this article by Camber Aviation's CEO, Tom Chatfield, we get the straight dope on futuristic projections; a quixotic middle ground between the far-fetched, practical pontification and the real future we can't yet imagine at all.
- Thomas Chatfield
This is the ninth installment of Airborne Cafe. We are proud to embark on this ongoing series of thoughts, extollings and stories from one of the premier figures in our industry. In each issue Thomas Chatfield will offer us thought provoking articles like the one above - each of them relevant and insightful from the perspective of private aviation. Simply hit the link at right to finish the article and while you're there, learn more about Camber Aviation Management and the importance of their work
Owner / Operators and Flight Departments, Welcome Aboard.
Five years ago when we launched Freshbook Magazine, it had one purpose: to pull together the entire global community of interior related companies - Cabin Suppliers, Completion Centers and Design Studios. In fact we're only one of two magazines in the world that focuses entirely on jet cabin interiors - and we're the sole such all digital publication.
But today, we're extremely proud to announce a NEW permanent segment to our magazine. Up until little more than a year ago, 100% of our subscribers and social media followers were 'companies' in one of the three categories above. Today, however, Owner / Operators & Flight Departments account for almost 9% of our subscriber base - and it's growing. It's been a very organic trend and without solicitation. Yet, as you might imagine, we're very happy about this new top-tier subset of Freshbook subscribers, a group whose newfound attention adds obvious value to the advertisers and readers we serve!
Check out our exclusive, entirely dedicated page for this new very special audience!
Owner / Operators, Welcome Aboard.
The World's Only Comprehensive Global Listing of Aviation Design Recsources
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P R I V A T E J E T I N T E R I O R S C A P E
S H O W C A S I N G T H E W O R L D ' S T O P D E S I G N E R S - A T T H E T O P OF T H E I R G A M E
Image courtesy of Sotto Studios
In this entry of Jetzign, we focus on Ms. Cheryl Pelly / Lead CMF Designer at BMW Group Designworks - Santa Monica, CA. With more than 35 years of tenured experience in mobility design, she brings both her design talents and a seasoned technical and developmental expertise to the customers BMW Group Designworks serves. Cheryl is a highly regarded designer within the automotive, marine, commercial and VIP aircraft spaces.
S P O T L I G H T
Lead CMF Designer at BMW Group Designworks
Ms. Cheryl Pelly
Taking off in style. The Evolution of Business Jet Interiors in 2025. Now at a quarter way through the century, we’re finally seeing something many of us in aviation design have long dreamed of: private jet interiors that feel like real, livable spaces-modern, intuitive, and unapologetically luxurious.
Gone are the days of rigid layouts, shiny walnut panels, and beige everything. The “Casual Cabin” concept has truly taken flight, ushering in an era of highly personalized, communal, and comfort-driven design.
THE RISE OF LIVEABLE LUXURY
What used to be a checklist-choose a layout, pick a seat, select from five vendor swatches-is now a thoughtful curation of experience. Today’s cabin interiors are shaped by the same forces transforming our homes and high-end automotive spaces: minimalism, warmth, natural textures, and wellness-focused technologies. VIP travelers are no longer content with opulence for its own sake-they want their aircraft to feel like a serene retreat, a creative studio, or even a wellness spa.
CERTIFIED INNOVATION
The materials game has advanced significantly. FAA-certified options now include radiant heated wood and stone floors, lightweight carved marbles, acoustic fabrics with embedded tech, and woven metal textiles. We’ve moved well beyond “Approved leather and veneer” territory. Materials are now sourced across industries-yachting, boutique hospitality, even couture fashionand then adapted for the cabin with fire-rated engineering that meets the most rigorous specs. Digital integration is no longer a novelty-it’s expected. Cabin management systems are now appbased, intuitive, and learning-enabled. Passengers can adjust lighting to their circadian rhythm, change ambient scent profiles, or trigger sound masking-all from their phone or watch.
- C h e r y l P e l l y
Aircraft cabins with real-time biofeedback loops, seats that sense posture and stress, lighting that shifts to support alertness or relaxation, and even wearable-integrated systems that sync hydration and nutrition with time zone changes. It’s no longer just about arriving quickly;
it’s about arriving better.
Jet Cabin Freshbook LLC - A Jet Media company
All rights reserved
JULY Issue # 28
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DESIGNING FOR HOW PEOPLE ACTUALLY FLY
Let’s talk about layout. The truth is, most owners aren’t flying with 14 people on board. The average passenger count remains low-three to five-and that reality should guide space planning. In 2025, we’re seeing more cabins reimagined as social zones: lounge-like seating clusters, café style dinettes, and spaces that blend personal privacy with connectivity. Think less formal boardroom, more elegant members-only club. Conference tables are being replaced by flexible, multi-use surfaces. Galleys are designed as chef’s kitchens-outfitted with induction burners, concealed appliances, and smart storage. The lav is now a sanctuary, often incorporating spa-inspired design with backlit mirrors, curved stone basins, and textile-wrapped walls.
HEALTH AND WELLNESS
Not a Trend, a Standard More than ever, business aviation is intersecting with the wellness movement. Humidification, HEPA filtration, sound engineering, biophilic lighting, and pressure optimization are baseline expectations. What’s exciting is where we’re headed: aircraft cabins with real-time biofeedback loops, seats that sense posture and stress, lighting that shifts to support alertness or relaxation, and even wearable-integrated systems that sync hydration and nutrition with time zone changes. It’s no longer just about arriving quickly; it’s about arriving better.
Material Exploration is the New Status Symbol I am constantly challenged to present something clients haven’t seen before-and that’s the fun part. In a recent project, I curated four CMF themes inspired by lifestyle categories: Technology, Natural, Spa, and Business. This led to design proposals featuring removable suede seat covers, matte-grain cabinetry, polycarbonate accents, and woven leather bulkheads. More and more, we’re stepping beyond traditional aviation suppliers. Visiting places like the Pacific Design Center or Salone del Mobile isn’t just inspiring-it’s practical. I return with ideas and materials that can often be reverse-engineered to meet certification needs. Sometimes it’s as simple as modifying a textile weave or working with a manufacturer on custom fire treatment. The key is persistence-and the reward is a cabin that feels truly personal.
THE ART OF COLOR
As always, is about nuance-light, texture, scale, and emotion. We’re seeing palettes that lean into earth tones, warm desaturated neutrals, moody palettes, and layered textures, balanced with lighter haptics and matte finishes. High contrast is out; gentle layering is in. It’s about how color breathes across surfaces and evolves in light-especially in a space that literally flies through different skies.
THE FUTURE OF THOUGHTFUL
So, what’s next? Interiors that listen, adapt, and elevate the user experience beyond transportation. The best jets of the future won’t just be fast or efficient. They’ll be beautiful, calm, and human. Understated luxury is now the most powerful statement you can make. Less formality, more meaning. Fewer gimmicks, more authenticity. This is where business aviation interior design is headed-and it’s an exciting ride.
Commercial airlines continue to boast of extraordinary service before boarding, and during flight, alongside Michelin starred meals and premium branded amenities in First and Business class, it is about how many accoutrements can be offered in the ‘apartments.’ In contrast, the main benefit of the business jet is complete privacy, choice of destinations and time efficiency - some say - there is better service on a commercial airline, but a business jet can be all about YOU and your guests. This private ownership allows more personalization of the interiors to specific tastes and does not have to appeal to the ‘masses.’ So if your car has an interior in saddle brown and anthracite, your home has rich walnut woods and stone countertops, your jet could complete YOUR brand with color, material and finishes that complement your design tastes and lifestyle.
The Equinox concept jet is an example of an environment that is designed to be about confidence in yourself - your accomplishments and the luxury of unused space in flight and the precious resource of time.
It is a fine balance of work and life.
P R O J E C T E Q U I N O X
Spring and fall, day and night, black and white, male and female, light and dark, sweet and spicy.
The perfect distance between two destinations.
Equinox is the epitome of balance between your personal and business life.
A fresh and invigorating concept for the original BJ737-700.
Equinox showcases an example of today's premium aircraft cabin reimagined
in casual but luxurious comfort.
The Casual Cabin Is Taking Flight...
The understated luxury environment with open communal cabin layouts. This will be an important trend. Cabin interiors have evolved from choosing a seat, layout and handful of colors from the standard suppliers. New technology combined with the desire to have a post-80’s interior design are pushing designers and suppliers to develop human-centric luxuries that VIP fliers expect - just as they expect in their homes and cars.FAA approved materials now include heated wood and leather floors, thin marble, as well as engraved and object embedded glass and mirrors. Other luxuries include massaging, air-conditioned, and heated seats. Software applications are now available to control creature comforts and digital entertainment fresh out of the Consumer Electronics Show. With spectacular product design innovations such as FAA approved skylights and panoramic windows, some standard elements will always remain on the necessity list in the VIP jet including carpets, textiles, upholstery and the overall micro design of the passenger experience.
In a well-designed interior, materials are applied to fresh, seamless, modern and contemporary surfaces. Sometimes shapes themselves make the design statement. In that case textures remain subtle - but if a simple surface needs to be finished in an area that will see eleven hours of passenger interaction, for example, special attention is warranted.
Courage.
A recent request from Dassault for a Falcon 7X interior CMF concept included a special request: “Give us four new materials.” Examining materials from the automotive, residential and hospitality markets produced four “Themed Concept Boxes.” These were created with multiple materials that were intended to inspire a design direction. The boxes were entitled Business, Technology, Spa and Natural. This concept box idea sparked the idea for showcasing leather floors, removable suede seat covers, thick radiant polycarbonate inserts for countertop and table inserts, and countertops, horizontal grained matte finish
veneer furniture and bulkheads, and uniquely woven leather sidewall details. Reaching out to non-aviation textile showrooms like the Pacific Design Center in West Hollywood, California, is a smart way to begin any innovative aviation CMF project. Going in with an idea but letting something catch your eye and developing a few color ways from
there can produce magic. Knowing the “Impossibles” in advance while giving new textiles a chance is a critical step and a key to innovating away from “been there, done that.” This extra effort ensures each client that you reached out and found something special for them. There will always need to be testing, but innovation always takes extra effort and
the result can be rewarding for all.
Many times there are directives given that begin with “Just Pick From What’s Available and Ready to Go. Hey - yes, I would love to - but the reality is, that really, everything is “Custom” in an aircraft anyway, so why not go the extra mile. Yes, there will always be pieces that are usually the Go-To material/finishes, but why not try for something that is
just a little “More?”
Natural is still premium
Courage.
It has always stuck in my mind that the REAL average passenger count for a private aircraft (G650) has been 4-5. Aircraft are advertised with passenger capacity as a selling point, but rarely are these seats used - and with that in mind could an aircraft (e.g. the BBJ) be configured better to accompany the smaller number of guests more comfortably; more elegantly, with more space, a more casual environment, and greater choices in space layout?
Cabin interiors have evolved from choosing a seat, a layout and a handful of colors from the standard suppliers. New technology combined with the customer’s firm NO to a post-80’s interior are pushing designers and suppliers to develop human-centric luxuries that VIP fliers expect - just as they expect in
their homes and cars.
Age of customer, taste and trends: In 2007 things changed. After the big five auto companies flew into Washington to ask for bail-out money it was suddenly “In poor taste” to travel in a business jet. The 2007 recession stopped the private business traveler for a good, long time - but in 2017 younger executives are moving up and into the world of business aircraft. They are more aware of the latest trends and design in luxury vehicles and their homes. It isn’t surprising that expectations for materials and technology are high and carry over into what would be called “risk-taking” when compared with existing aviation interior styles.
"The development of a project is, for most designers, where the real stimulation and satisfaction is truly derived. It is certainly true for me.
About Cheryl Pelly
Cheryl Pelly is Lead CMF Designer at BMW Group DesignworksUSA, where she brings over two decades of experience crafting emotionally resonant, future-forward interiors. Her career spans a diverse range of mobility platforms including commercial and business aviation, eVTOL, advanced concept craft, motorsport and premium automotive design.
Her work bridges advanced material innovation, luxury brand strategy, and certified aviation interiors with a focus on sensory quality, authenticity, and refined functionality.
Cheryl’s approach combines deep industry expertise with a passion for shaping human-centered experiences-where every surface, texture, and tone serves a purpose beyond aesthetics.
Cheryl Pelly
Designworks / a BMW Group Company
Los Angeles. Munich. Shanghai.
1601 Olympic Blvd, Santa Monica, CA 90404, USA
Where it all started. The original Boeing Business Jet / BBJ 737-700
In tones of soft golds - hinting at the interior palette that will welcome its guests.
C H E R Y L P E L L Y
BMW Group Designworks / Santa Monica, CA
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rivate aviation has evolved from a simple means of transportation into the ultimate expression of luxury, productivity, and personalized service. Today's discerning jet owners aren't just looking for a way to get from point A to point B—they're seeking a transformative experience that begins the moment they step aboard and continues seamlessly throughout their journey. Understanding what drives these expectations reveals fascinating insights into the intersection of technology, comfort, and human psychology at 51,000 feet.
The modern private jet cabin has become a sanctuary that reflects the owner's lifestyle, values, and aspirations. Unlike the one-size / one-palette-fits-all approach of commercial aviation and frankly, much of private aviation in decades past - private jet owners have noticeably moved toward creating spaces that are truly their own. This personalization extends far beyond aesthetic choices, encompassing everything from the cabin's functional layout to the smallest details of service delivery.
Today jet owners are increasingly viewing their aircraft as an extension of their homes and offices, demanding the same level of comfort, connectivity, and functionality they enjoy on the ground. This shift has prompted aircraft OEM's, interior designers, and service providers to push the boundaries of what's possible in aviation luxury.
Interview by
Rick Roseman
Article by
M I g u a l T a r t a k o f f
Connectivity and Technology: The Digital Sky Office
Perhaps no single factor has transformed the private aviation experience more dramatically than the evolution of in-flight connectivity. Today's jet owners expect seamless, high-speed internet that rivals or exceeds what they have in their ground-based offices. This isn't just about staying connected—it's about maintaining productivity and ensuring that time spent in the air is time well-utilized.
The latest aircraft feature Ka-band and Ku-band satellite systems that provide download speeds exceeding 100 Mbps, enabling video conferencing, large file transfers, and streaming services without interruption. Some owners are even installing dedicated server rooms in their aircraft to ensure their most sensitive data never leaves their controlled environment.
Smart cabin management systems have become equally important, allowing owners to control everything from lighting and temperature to entertainment systems and window shades through intuitive touchscreens of course – but increasingly - voice commands. These systems learn user preferences over time, automatically adjusting the cabin environment based on the time of day, flight duration, and individual habits.
The Art of Spatial Design
Space optimization in private jets has reached new levels of sophistication. Owners are increasingly demanding flexible cabin configurations that can adapt to different needs throughout a single flight. Modular furniture systems allow spaces to transform from formal meeting areas to intimate dining settings or comfortable lounging zones with minimal effort.
The trend toward larger aircraft has enabled designers to create distinct zones within the cabin. A typical ultra-long-range jet might feature a forward lounge area for socializing, a mid-cabin conference room for business meetings, and an aft suite for rest and privacy. Some owners are even incorporating dedicated spaces for specific activities, such as yoga studios, private relaxation / media rooms, or children's playrooms.
Ceiling height has also become a critical consideration where it once was simply accepted as the constraint of a small tube. Today owners increasingly are prioritizing aircraft that offer the ability to stand and move comfortably throughout the cabin. This focus on spatial comfort reflects a deeper understanding of how physical environment affects psychological well-being during extended flights. And certainly it does. Arriving fresh for a meeting or an event after crossing eight or ten time-zones is determinant on many things and space to move around is a big one. We have lots of data to back this up now, and owners (as well as their families) are paying much attention to it when approaching the purchase of an aircraft.
VVIP and /or Head of State aircraft (a.k.a. Bizliners) are a different animal in terms of cabin engineering. Unlike business jets, there is little to no recurring engineering in these projects. They are extremely custom meaning everything that goes into them has to be engineered from scratch - a complete clean-sheet-of-paper. And it all has to occur within a very short timeframe.
Intelligent Safety and Control
The system includes sophisticated safety features that protect both the mechanism and users. "If it senses too much force resistance - say, if you put your hand between the top edge of the glass and the window frame - there's a safety mechanism that stops before any damage occurs," Mario explains. "Many times, you just reverse the direction of the window shade and put it back up again, and everything is back to normal. It's self-healing, in a way."
Each shade operates autonomously, but they can be networked together for cabin-wide control. "Obviously," Mario adds with a chuckle, "you wouldn't want me sitting in row 3A telling your window shade what to do when you're in 10B. That might be a little spooky!" He pauses, then adds with a grin, "Notice I put you in premium economy and I was in the first-class seat."
aerLuxe: Taking VIP Aircraft to New Heights
Building on aerBlade's success, ATG developed aerLuxe™ specifically for the VIP market. While it incorporates all the smart control technology from aerBlade™, it features a traditional pleated fabric design instead of a flat blade, making it perfect for the larger, almost picture-window-sized openings often found in private jets.
"In VIP aircraft, many window shades tend to be double width," Mario explains. "The sensitivity of sensor location becomes an even bigger challenge for accurate performance, especially when you need complete darkening of the cabin. When you go to the bottom, it needs to seal off nice and tight for a complete blackout."
The Revolutionary "Shade PT"
But perhaps the most innovative feature of aerLuxe™ is what Mario calls "Shade PT" - a patent-pending technology that maintains the fabric's appearance and functionality over time. "Think about how your clothes behave," Mario suggests. "You get a nice freshly creased pair of pants from the cleaners. You put them on, go to dinner, sit down, get up, and by the time you get home, that crisp crease isn't quite there anymore because the fabric has been pulled and stretched."
The same thing happens with pleated fabrics in window shades, particularly in VIP aircraft that might sit unused for extended periods. "When the fabric is stretched out, it loses its resilience, its springiness," Mario explains. "So we developed technology that can rejuvenate the shape of the fabric on the fly."
This maintenance can be triggered in various ways - through crew controls, maintenance functions, or even automatically after a certain number of cycles. "It's like physical therapy," Mario explains. "Just as you might gradually stretch and exercise after a knee replacement, we can manipulate the movement of the shade over time to maintain the fabric's shape suppleness."
“Of course, if we were talking about an EDW window, once that one loses its darkening ability, there is no option but to throw it away. There is no rejuvenating it.”
Culinary Excellence Above the Clouds
The dining experience aboard private jets, for many, has evolved into a sophisticated culinary journey that rivals the world's finest restaurants. Owners increasingly expect their in-flight meals to reflect their personal tastes, dietary requirements, and cultural preferences, often working with renowned chefs to develop custom menus for their trips - especially long overseas journeys.
Advanced galley designs now incorporate professional-grade equipment, including convection ovens, induction cooktops, and specialized storage systems that maintain optimal temperatures and humidity levels for different types of cuisine. Some jets feature dedicated wine cellars with climate-controlled storage for valuable collections, while others include espresso machines, ice makers, and even hibachi grills for interactive dining experiences. Virtually none of this was present on the private jets in prior decades. It’s a growing trend in which both supplier groups and certification professionals are working to fill the demand.
The service aspect of dining has become equally important, with many owners employing flight attendants who are either professionally trained or acutely skilled in food preparation and presentation. The goal is to create restaurant-quality experiences that can be customized on demand, whether it means preparing a simple breakfast or executing a multi-course tasting menu for important guests - or in some cases to simply make the flight experience with family more fun.
Wellness and Comfort in the Sky
The focus on health and wellness during flight has also intensified significantly in recent years. Jet owners are increasingly aware of how cabin environment affects their physical and mental well-being, leading to innovations in air quality, lighting, and ergonomic design.
Advanced air filtration systems now incorporate HEPA filters and UV sterilization technology to ensure the cleanest possible cabin environment at altitude. Almost all of today’s aircraft feature cabin altitude systems that maintain lower equivalent altitudes, reducing passenger fatigue and improving overall comfort during long flights. But with almost every new rollout by the OEM’s in recent years, cabin altitude systems get more refined, offering increases in sustained cabin pressurization at all flight levels. As most seasoned air travelers will tell you, almost nothing contributes more to jetlag and fatigue more than high or poorly maintained cabin altitude.
Circadian lighting systems have become particularly popular, automatically adjusting color temperature and intensity throughout the flight to help passengers maintain their natural sleep cycles. These systems can be pre-programmed based on departure times, destinations, and individual preferences, also minimizing jet lag and arrival fatigue. Lighting has long been important to designers – but mostly in casting the ideal lighting scenes in an aesthetic context. But today, many of the top designers and completion centers are engaged in lighting at a much deeper level, in the interests of their customers.
Sleep quality has also become a major priority, with owners investing in advanced mattress systems, noise-cancellation technology, and private sleeping suites that rival luxury hotel accommodations. Some aircraft feature dedicated master bedrooms with walk-in closets, private bathrooms with full-size showers, and even adjoining guest quarters for family or staff. For many, sleep on the ground can be challenging, especially as we age – but getting good, sustained sleep at altitude has always been challenging. With these advancements, a good sleep is getting better and more predictable – especially in conjuction with the other topics we’ve discussed above.
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Entirely custome details such as this functional flight data display are increasingly becoming
Completely one-off custom details like this bespoke flight data display are becoming less and less rare in today's top-tier private jets
VVIP and /or Head of State aircraft (a.k.a. Bizliners) are a different animal in terms of cabin engineering. Unlike business jets, there is little to no recurring engineering in these projects. They are extremely custom meaning everything that goes into them has to be engineered from scratch - a complete clean-sheet-of-paper. And it all has to occur within a very short timeframe.
Continued Below...
Entertainment and Relaxation
The entertainment capabilities of modern private jets have reached impressive heights, with owners expecting cinema-quality audio-visual systems throughout their aircraft. Large 4K displays, surround sound systems, and extensive streaming options allow passengers to enjoy movies, music, and games at the same quality they would experience in a premium home theater. DB levels in the cabin are, of course, part of this coefficient but as the ambient noise is brought down and new sound cinema quality sound systems are installed, the difference between today’s private aircraft cabins and those of even the recent past – is like night and day.
Many owners are also incorporating unique entertainment features that reflect their personal interests. Golf simulators, gaming systems, and even recording studios have found their way into custom aircraft configurations. The key is creating entertainment options that feel natural and integrated rather than gimmicky or forced.
Quiet zones have become equally important, with many aircraft featuring dedicated spaces for reading, meditation, or simply enjoying peaceful solitude. These areas often incorporate further enhanced acoustics, leather walls or floors, exotic woods, and natural stone to create calming, spa-like environments.
Privacy and Security
Privacy concerns have also intensified in our connected world, leading jet owners to demand increasingly sophisticated security measures. This includes secure communication systems, encrypted Wi-Fi networks, and even electromagnetic shielding to prevent electronic eavesdropping.
Physical privacy features have evolved as well, with advanced window systems that can instantly transition from transparent to opaque, soundproofing materials that ensure conversations remain confidential, and cabin layouts that provide multiple private spaces for sensitive discussions or personal time.
Environmental Consciousness
Sustainability has become an important consideration, and in fact a status symbol, for many private jet owners. This set are seeking ways to reduce their environmental impact without compromising their travel experience – and in almost every sector of interior design and materials development, it’s becoming easier to achieve. This has led to increased interest in sustainable aviation fuels, more efficient cabin designs, and carbon offset programs.
Some owners are choosing aircraft with the latest engine technologies that offer improved fuel efficiency and reduced emissions. With new aircraft, this objective is easy since almost all OEM’s offer the latest and most efficient engines available. But for owners looking at pre-owned, it’s a bigger decision – one that often doesn’t play out ahead of financial concerns. In such cases investing in renewable energy projects or forest conservation initiatives are employed to offset their aviation carbon footprint.
The Future of Private Aviation
Looking ahead, private jet owners are expressing excitement about emerging technologies that promise to further enhance their flying experience. Electric and hybrid-electric aircraft are generating significant interest for shorter routes, while supersonic jets could dramatically reduce travel times for longer journeys.
Artificial intelligence is already playing a significant role in flight planning, cabin management, and personalized service delivery. Machine learning systems can predict passenger preferences, optimize flight routes for comfort and efficiency, and even anticipate maintenance needs before issues arise.
Virtual and augmented reality technologies are being explored for entertainment, business applications, and even virtual tourism, allowing passengers to experience destinations before arrival or conduct immersive business meetings with participants around the world.
The Human Touch
Despite all the technological advances, private jet owners consistently emphasize the importance of exceptional human service. Without question, the best in-flight experiences combine cutting-edge technology with intuitive, personalized service from highly trained crew members who understand their passengers' preferences and needs.
This human element extends to ground services as well, with owners expecting seamless coordination between their aircraft crew, ground handlers, customs officials, and destination services. The goal is to create a frictionless travel experience where every detail is anticipated and handled professionally.
The ultimate desire of private jet owners is to create a flying experience that feels like a natural extension of their lifestyle on the ground - combining the efficiency and convenience of private aviation with the comfort, technology, and personalized service they expect in all aspects of their lives. As technology continues to advance and customer expectations evolve, the private aviation industry continues to push the boundaries of what's possible, creating ever more impressive and personalized experiences in the sky.
The future of private aviation lies in this perfect balance of technological innovation and human service, creating travel experiences that are not just luxurious, but truly transformative.
In five years, we see OmnAvia as a global design partner—still personal, still agile, but with a broader reach and even more innovative tools and materials to offer.
If I can end with anything, I would say that for today's private jet owners, the journey has become just as important as the destination, and their aircraft serves as the perfect vehicle for both business success and personal fulfillment at altitude.
What these buyers want in their interiors and from their flight experience is as wide and varied as the airframes themselves. But one driver that will never change is that whatever new technologies and fresh new materials options show up on the scene - buyers will scoop them up like candy from a bowl. So, while aesthetic trends and how people specifically want to spend their time while airborne may change from family to family - the opportunities extended them via advancing technologies will alway hold sway over their decisions - whether they like it or not.
Miguel Tartakoff - Special Contributor
Article & interview by
R i c h a r d W. R o s e m a n
Even in an interview setting, it isn't often when you get such frank and open answers to your questions. When I first sat down with Alexander Schmidt, I thought I already knew the answers to most of the questions I had written out. This interview not only gave me a far deeper understanding of what a truly world-class leather maker goes through to produce a hide ready for a VIP aircraft seat. It answered questions I had never even considered and reasons for things I hardly knew were 'things' to start with.
Alexander Schmidt literally grew up with leather, in Austria where his father founded the company way back in 1978. And that quickly became evident. As fast as I could rattle off my questions, he delivered elaborate answers without so much as a hesitation - responses I quickly realized were instinctual as much as anything. Mr. Schmidt is, in the very truest sense, a leather man. It is coursing through his veins and its vast complexities are neatly housed in his brain - an essential part of his practice as the face of AERISTO.
Below is my interview with Alexander Schmidt. If you think you knew everything there is to know about avaition leather, think again.
Greenpoint Technologies - Seattle
Just a few more of the faces that have and continue to drive our industry forward. We extend our thanks to each for their participation since our inception.
more to come. . .
JCF: Other than carpet perhaps, I don’t think any interior softgood is more widely used in aircraft than leather and it’s clear that over the decades, AERISTO has become one of the primary ‘go-to’ suppliers for designers and centers in specifying their projects. To kick off our interview, I was hoping you might start by just telling us, in an overall sense, how that came about and why the strong global appeal of your products over perhaps other suppliers.
AS: My parents Christian & Ulli started AERISTO January 1st, 1991 (yes, we are celebrating our 35th anniversary this year!) after identifying a need in the aviation sector for a better product, that is: high-end luxury leathers manufactured specifically to meet all aviation technical requirements.
Christian initially had moved to the USA in the early 80’s to open the distribution facility for our family’s leather tannery in Austria – which at the time was focusing on the furniture industry. (Yes, I represent the 5th generation of my family to be in the industry!). However, when aviation leathers were needed, the same approach would be taken as many companies still take today – which would be to take furniture or automotive leathers and treat them topically with flame retardant chemicals. While this approach may work and do legally meet the FAA requirements, the aesthetics and haptic of the leather suffers. The principle is the same with any other product: when you take a product that has been manufactured for a specific purpose and try to repurpose it to meet another need, it will never be as good as a product that has been made specifically for its intended application.
With this niche business opportunity identified, my father started AERISTO to focus solely on the supply of high-end leathers made specifically for the aviation industry. This meant a different tannage was used in the manufacturing process that would eliminate the need for topical treatments. The industry took notice of this approach, which in turn afforded upholstery shops a better product with a higher usage factor – translating to savings for the customer and a nicer product for the aircraft owner.
Despite having no advertising budget, the larger MROs also soon took notice of this competitive advantage and not long thereafter the aircraft OEMs gave us the opportunity as well. We now count all OEMs and MROs as part of our valued list of customers. We also still work with the many upholstery shops that can be found at so many of the airports throughout the United States – as well as abroad. They not only appreciate our product’s attention to detail and the sense of urgency that is expected of all companies to operate within the aviation industry, but also the various additional services that we can provide to them as well…
JCF: AersitoCraft, since its inception in 2010 has clearly become one of your biggest and most utilized divisions. I know it was conceived as a sort of creative studio focused on providing more design-oriented solutions and custom enhancements. Can you put a finer point on that for our readers? Maybe you can give us an example or two of how a designer might utilize AeristoCraft in achieving a certain design goal.
AS: AeristoCraft developed quite organically as an extension of our customer’s own needs. Over the years, our customers have become more design-focused and we have found ourselves not only working with purchasing and upholstery teams but with our customers’ design departments. Customers were not only seeking our high-end leathers, but they wanted someone to turn to who could also perform decorative services on the leathers – which at the time were becoming increasingly popular in the luxury automotive industry. “How can we replicate what Bentley is doing?” would be the typical question we would hear. AeristoCraft therefor was created to accommodate such requests and to further provide the aviation interior design community with a partner who could develop and perform such specialized services – to what is a very small industry working on projects where there will never be any volume production. This last point concerning volumes is also very important to understand – as it is the real challenge in general with which the private aviation is consistently confronted.
In the automotive industry, service providers have the opportunity of spreading their R&D, set-up and tooling costs over hundreds of thousands of units. Our industry unfortunately, does not have this luxury – even airline seat volumes are miniscule in comparison to that of the luxury automotive industry. For this reason, we do have a reputation for being “expensive”, but our customers know that they benefit from AERISTO investing in the same state-of-the-art equipment as automotive OEMs and their service providers – and we also operate the same software and train our technicians in the same manner.
One Austrian family dedicated to the notion of suppliying the finest Italian leathers exclusively to the aircraft indistry.
That was 35 years ago.
Alexander Schmidt
This is where the economic reality of operating a fully integrated, state-of-the-art tannery needs to be understood. While such tanneries afford us and our customers the cutting edge in capabilities, they can only sustain their operations through volume – and as I mentioned previously, there is no volume in the aviation industry. For every ONE hide I sell to the aviation industry, the luxury automotive industry is taking 4,000 hides.
JCF: I know Aeristo offers an entire array of custom applications such as perforation, quilting, embossing, embroidery, laser etching etc. These over-and-above custom treatments are clearly a trend in today’s high-end aviation interiors. Is that a technology-driven thing, or is it because the end customers (and their designers) are simply demanding more customization? And as a follow-up, across all of your orders in aviation, what kind of percentage would these custom treatments account for vs. straight leather hides?
AS: Primarily I believe it is the luxury automotive industry that drives change – change in people’s perception of what luxury is – which then transcends into what the expectations are within an aircraft. Initially, it was Bentley’s Mulliner edition seats that spurred customers to ask us for quilting services, as they, as well as the rest of the automotive industry, recognized the appeal of adding such design elements to further differentiate themselves from the competition. Then Bentley started using perforations within the diamonds and later on adding embroidery on top of the quilted diamonds – and so these customizations trickled onward across the automotive industry and eventually to aircraft and beyond.
Furthermore, the trend in the luxury automotive industry is to upsell its customers by allowing them to customize their interiors like never before. Individualization of the interiors has opened a previously unrealized profit center for manufacturers and I guarantee you that this will further trickle into business aviation. Example: Rolls Royce is investing 300,000,000.00 pounds currently in building out their capabilities to allow their customers to further individualize their cars – services they will also expect access to for their aircraft interiors.
While AeristoCraft was the first to offer such services to the aviation industry, nearly all of our competitors are now offering similar types of quilting services. However, there remains a distinct difference in quality between that which we can offer when compared to anyone else in the industry.
We take a custom approach to every project and do not subject our customers to pre-programmed designs which may or may not work nicely within a customer’s application or overall design. We approach every project with the attention it deserves – as the end owner of the aircraft would expect – and work with our customers to ensure everything is perfect, to the millimeter. There is no such thing as “good enough”, and that is a mindset we have created and pushed the team to live by internally.
In order to ensure our pursuit of perfection, we have a design team on staff to facilitate the usage of all the services we offer. We want to encourage our customers to take full advantage of all of our wonderful capabilities, and therefore have this team at everyone’s disposal. We can help in nearly any capacity, whether it’s translating exact instructions or developing meaningful ideas of our own based on however much input a design is willing to provide. From there, we further work with the customer to fine-tune any design to fit the application perfectly.
For me, the more options I receive when considering a decision, the more likely I will be to select one and move forward with a project. It is this exact same service that we offer our customers at AeristoCraft.
JCF: In talking to you over the years, I know that you make frequent trips to Italy to visit your tanneries. I would assume that’s a major component in maintaining the quality of your leathers and perhaps sourcing new products. Can you tell us more about these activities and how they ultimately benefit your customers?
AS: Quality control is AERISTO’s business. It is what allows AERISTO to exist and the essential service we provide to the aviation industry – as well as our approved manufacturing partners.
This is where the economic reality of operating a fully integrated, state-of-the-art tannery needs to be understood. While such tanneries afford us and our customers the cutting edge in capabilities, they can only sustain their operations through volume – and as I mentioned previously, there is no volume in the aviation industry. For every ONE hide I sell to the aviation industry, the luxury automotive industry is taking 4,000 hides – and that is the luxury automotive industry.
So this means that we not only have to roll out the red carpet for our customers, but also our manufacturing partners – who essentially do not “need” us. They need Mercedes. They need the Bentleys, the BMWs, and the Porsches of the world. While we benefit from their great know-how, as well as continuously improving processes at the behest of the automotive industry, we still need to ensure our own quality standards are strictly upheld.
Quality is primarily ensured in 3 ways: Ensuring that the raw material is defined, where it stems from. This is the first and foremost element in ensuring one’s quality expectations will be met. Second, we do not only work with one tannery, we work with a number of tanneries who have been specially vetted to ensure they can manufacture to AERISTO’s quality expectations. Should we see that one tannery is not focused enough on our projects, we shift our orders to another tannery until the former can prove they are ready to meet our requirements once again. While this is unfortunate to have to deal with on occasion, it is the reality of our business. Tanneries have to follow the projects that afford them to keep the lights on, and aviation alone will certainly never do that. Lastly, and just as important in ensuring quality is the constant communication with our manufacturing partners. This is essential to our success. Every dye lot gets addressed – what we liked, what we didn’t, and a plan, as required, on how to head-off potential issues that may be developing.
Luckily, quality does not change drastically from one dye lot to the next, meaning that there are opportunities to address areas of concern before they become real issues. It once again underscores the importance that communication plays in the process, which simultaneously builds goodwill with our manufacturing partners and encourages them to do everything possible to ensure our
quality goals are met.
Even with all the technology, there's no replacement for the tactile check of a human hand.
JCF: It’s pretty obvious that ‘Quilting’ has remained enormously popular in jets for a couple of decades now - and it seems the geometric options and complexity of the patterns have grown along with that. Do you see this as a trend that will eventually fade, or something that’s here to stay? Also, can you talk just a bit about the science of quilting…what goes into achieving the look while maximizing comfort and maintainability?
AS: Quilting will remain popular undoubtedly well into the future – not just because it allows designers to introduce design elements into the seat or other areas of the aircraft, but also because of the advantages it offers in cabin maintenance. Aircraft seats are often huge and clunky – meaning that large pieces of leather or fabric must be applied to cover areas of a seat. Never in an automotive seat does one see such large, single pieces of leather. We have all been in jets at the various shows where we see sagging leather, which may be due to a number of reasons. However, the fact is that if those areas had been quilted – the inherit stitching that goes into those areas would keep the adjacent leather taught and firm, visually keeping the seat looking newer, for much longer.
Quilted leather also distracts the eye in a very positive way. Heavy usage (wear) always shows much greater on a smooth, naked piece of leather. Therefore, I think quilting will remain heavily favored within the industry beyond the trendiness of the service in general for aesthetic reasons.
JCF: I think I understand that “technical leathers” merely refers to leathers requiring the meeting of certain specifications or regulatory requirements. Is that what the term means? Assuming so, can you take us through that process for aircraft in brief and the challenges (if any) that today’s leathers face undergoing this process when it comes to maintaining the natural ‘hand’ and textures of the hides? Have the technologies or treatments for meeting aircraft certification improved or changed in recent years?
AS: Good question – and another very loaded one!
One of the best features about leather is the many different ways in which it can be made. From a marketing perspective, it is also one of the downsides (think polyurethane and all of the other synthetic materials consistency, comparing themselves in a positive light to genuine leather).
The reality is that the leather industry works hand in hand with the chemical industry and is constantly improving formulas and processes. This is in an effort to meet both technical as well as aesthetic goals that a customer may have, but also to continuously improve on the circularity of the product.
Earlier, I mentioned that the volumes found in the automotive industry are the driving factors for change, and this is exactly where modern, fully integrated tanneries know they must operate with understanding that continuous improvement is required. Improvement in the environmental aspects of the product – not because they want to, but because the automotive industry insists on it. If tanneries want to stay in business, they have to work towards this goal.
This means that the chemical composition of the product is continuously changing for the better from an environmental perspective. On that note, I would also like to point out that all of our manufacturing partners already manufacture in a carbon neutral manner – with offsets generated through a diverse range of methods.
JCF: Seat leather is always the big requirement of course, but on a typical high-end business jet, where else will designers or centers often specify your leathers?
AS:The predominant areas indeed are the seats, but leather is also often being used on lower side panels as well as bulkheads. Window panels have been done as well, however this is much rarer due to the need for a seamline. On that note I have to add that we just acquired a 25 metric ton embossing machine – primarily to do lower side panels which is often specified by designers to include geometric embossing patterns.
The rare BBJ and ACJ projects are always fun to work on, simply because of the big jump in interior volume and therefore all of the expanded opportunities to use leather and our AeristoCraft services. As an example, we often do floor-to-ceiling wall panels for such projects.
AERISTO was truly founded to cater to the aviation industry. We understand our customers mindsets – we understand their needs. The manner in which we manufacture our leather means that we cannot be competitive for the most part, in other industries – however the specific / dedicated focus on the aviation is also what has led to our success in it.
Image courtesy VIP Completions
T H E C E N T E R S
Another first for JCF Magazine. THE CENTERS is a brand new permanent resource with its own dedicated page. A comprehensive listing of the top completion centers - worldwide - plus additional independent completion management resources to help owner / opearators and private flight departments make iformed decisons.
JCF: As my closing question, I always like to ask suppliers what they see in terms of emerging trends. Are you seeing anything on the horizon out there for leathers in this regard?
AS: Customization, customization, customization.
Not many within the industry have quite caught on to this opportunity, but with the automotive industry leading the way I guarantee that these opportunities to maximize profits with interiors will be gaining attention!
JCF Magazine would like to thank Alexander Schmidt for his generous time in affording this interview - as well as his long-tenured expertise in the aviation leather space.
For more information and to get in touch, use the links below:
Alexander Schmidt / President at AERISTO: aschmidt@aeristo.com
JCF Magazine Advertiser's Page: https://www.freshbook.aero/aeristo-advertisers-shameless-plug
All rights reserved - JetCabin Freshbook Magazine, a Jet Media Company
Issue 19 / March, 2025
Who We Are
Photo by: Dave Koch
JET CABIN FRESHBOOK Magazine is the world's only all-digital publication focussed entirely on jet interiors. We do not publish broad spectrum aviation news or content. The magazine and it's goals were an outgrowth of our founder's career-long profession as a designer of VVIP aircraft interiors. His singularly focussed goal in establishing JCF Magazine was to present Designers, Completion Centers, Flight Departments and Purchasing Agents with the very latest and most innovative interior related products and services by the top cabin suppliers from around the world. JCF provides in-depth coverage of the latest design trends, new materials, emerging technologies and continually showcases the world's top designers. To this day JCF Magazine maintains the most comprehensive categorized listing of Cabin Supplier Groups - worldwide.
JCF Magazine is also proud to maintain the world's only fully comprehensive global listing of top aviation interior designers from around the world. GLOBAL DESIGN ROSTER was developed exclusively for Operators & Flight Departments in need of design resources as they approach new projects. Each of the more than sixty renown designers have been vetted and most have OEM certifications and other industry accepted credentials and awards.
Our key areas of coverage are: Interior Cabin Design / Cabin hygiene / Cabin management • Food & Galley Service • Completions and Refurbishment / Carpet & Flooring / IFE and CMS / Lavs / Lighting / Seating /Textiles and leather / Trends & Emerging Technologies - and all relevant news directly related to interiors.
Jet Cabin Freshbook Magazine is a Jet Media company . Santa Fe, NM (USA) Founder / Editor: Richard Roseman
info@freshbook.aero ph: +1 (214) 415.3492. Advertising Opportunities Editorial: editorial@freshbook.aero Archive: Past Issues
N A V I G A T E / E X P L O R E
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In the rarefied world of private aviation, where a single aircraft can cost anywhere from $20 million to well over $100 million, one might assume that even the ultra-wealthy would gravitate toward pre-owned jets to maximize value. After all, the depreciation on a new private jet can exceed $10 million in the first few years alone. Yet surprisingly, many high-net-worth individuals consistently choose to purchase brand new aircraft, willingly paying premium prices for the privilege of being the first owner. This phenomenon reveals fascinating insights into luxury purchasing psychology, practical considerations, and the unique demands of the private aviation market.
In this piece we take a look at the multiple drivers that govern these ultra-wealthy buyer decisions - both the practical ones and those that only make sense to
Billionaires and their very unique pathologies.
Design by: PriestmanGoode
Heading 5
Archer Aviation - MIDNIGHT
SUNBERG - FERAR / Interior Concept
The interior design of VTOL aircraft represents a fascinating convergence of aerospace engineering, automotive design, and user experience principles. As these aircraft move closer to regular commercial operations, their cabins will play a crucial role in passenger acceptance and commercial success.
The challenge for manufacturers lies in creating spaces that feel both safe and special, while meeting the practical requirements of this new form of urban transportation. The solutions being developed today will likely influence not just the future of aviation, but how we think about short-duration travel experiences in general.
As the industry matures, we can expect to see continued innovation in materials, technology integration, and space utilization. The goal remains consistent: to create an environment that makes urban air mobility not just possible, but preferable to ground commutes for everyday transportation.
Aircraft Interior design studios and Industrial design firms are already clamoring to differentiate VTOL interiors from that of VIP helicopters. All manner of seat designs and PSU stations are being conceived with an emphasis on privacy for the short commutes they will support.
Most exec commuters are busy studying briefs, making calls or responding to critical email on their way in to the office - therefore leading to design concepts that will accomodate these needs. But we're still in the early stages, say most experts. Where the designs and the configurations will settle out, is anybody's guess at this point - but suffice to say, the design community is having fun with it and the developers of these aircraft are putting all the dollars and imagination they can muster into trying to predict the future.
Interior Design - by Yves Pickard
787 Concept Design - by Winch Design / London
Why Ultra-Wealthy Buyers Often Choose New Over Pre-Owned Private Jets Even When They Could Save Millions.
The Psychology of Prestige and Exclusivity
For many wealthy buyers, purchasing a new private jet isn't merely a transportation decision—it's a statement of success, achievement, and exclusivity. The psychological appeal of being the first owner of a pristine aircraft carries significant weight in circles where status symbols matter tremendously. Unlike cars or yachts, private jets represent the absolute pinnacle of luxury transportation, and owning a brand-new model signals membership in an incredibly exclusive club.
The prestige factor extends beyond personal satisfaction to business considerations. Corporate executives and entrepreneurs often use their aircraft as mobile offices and entertainment venues for high-stakes meetings and client relationships. When boarding a potential business partner or major client onto a sparkling new Gulfstream G700 or Bombardier Global 7500, the message sent is unmistakable: this is an organization that settles for nothing but the best and has the resources to prove it.
Customization: Creating the Perfect Flying Experience
Perhaps the most compelling reason wealthy buyers choose new aircraft, at least within lage-cabin VVIP aircraft, is the unprecedented level of customization available. When purchasing a pre-owned jet, buyers inherit someone else's vision and while they can change it of course, it’s a costly, time-consuming and complicated enterprise – sometimes turning into more hassle than it’s worth. New large aircraft purchases however, (e.g. BBJ / ACJ), offer a blank canvas for creating the perfect personalized flying experience.
Modern private jet manufacturers work closely with buyers to create bespoke interiors that rival the finest luxury hotels or private residences. From hand-selected exotic woods and premium leather to custom entertainment systems and specialized lighting schemes, every detail can be tailored to the owner's preferences. Some buyers invest additional millions in creating unique cabin configurations featuring master suites, conference rooms, gourmet galleys, or even specialized spaces for hobbies like wine storage or art display.
The customization process itself becomes part of the luxury experience. Buyers of new aircraft typically spend months working with designers, visiting manufacturing facilities, and selecting exclusive materials from around the world. This collaborative journey creates an emotional connection to the aircraft that is virtually impossible to achieve with a pre-owned purchase.
The Pitfalls: Where Dreams Meet Technical & Regulatory Reality
Technology and Innovation Advantages
Private aviation cabin technology advances rapidly, with each new model year bringing significant improvements in efficiency, comfort, and capability. Buyers choosing new aircraft gain access to the latest technological innovations that can dramatically enhance their flying experience and operational efficiency. In contrast, while upgrades can always be made with a pre-owned, the embedded originally installed systems often yield compatibility issues that are onerous, both in terms of time and money.
Advantages always found on new aircraft include more fuel-efficient engines that reduce operating costs and environmental impact, improved cabin pressurization systems that minimize jet lag and fatigue, advanced weather radar and flight management systems that enhance safety and routing efficiency, and state-of-the-art connectivity solutions that enable seamless productivity for owners and guests at altitude.
For business leaders who spend hundreds of hours annually in the air, these technological improvements translate into tangible benefits. Better cabin pressure systems mean arriving at destinations more refreshed and ready for important meetings. Advanced connectivity ensures productivity that doesn't erode during long flights. Improved efficiency reduces both operational costs and environmental impact—increasingly important considerations for socially conscious executives.
Warranty Protection and Peace of Mind
New aircraft purchases provide comprehensive warranty coverage that pre-owned jets simply cannot match. Manufacturers typically offer extensive warranties covering engines, avionics, and major systems for several years or thousands of flight hours. This protection provides tremendous peace of mind for owners who depend on their aircraft for critical business and personal travel.
The financial implications are also substantial. Major engine overhauls on a pre-owned jet can cost millions of dollars, and avionics upgrades or repairs can easily reach six-figure sums. Warranty coverage eliminates these concerns during the crucial early years of ownership, allowing buyers to budget predictably for their aviation expenses.
Additionally, new aircraft come with established maintenance schedules and service histories, eliminating uncertainty about previous care and potential hidden issues. This transparency is particularly valuable for buyers who plan to use their aircraft extensively or for international travel where reliability is paramount.
In the very nearterm future, this will be a common site, low capacity VTOL communter aircraft operating from rooftops, warfs, helipads and other strategic locations within major cities. In the beginning these aircraft will accommodate somewhere between 4 - 8 passengers commuting from inner-city locations to both private and commercial airports. In terms of price-point, ridership will be steep and mostly confined to top-tier executives and well-to-do families - but as with all new technologies, demand will expand service routes into lower-tier markets. Ridership will expand and the skies above large cities will be filled with such short-haul VTOL aircraft.
747-8 - Largest Private Jetin the world -
Courtesy of SAM CHUI
Transcend Air Vy-400 Interior Cabin
Financing and Tax Advantages
Somewhat counterintuitively, purchasing a new private jet can also offer superior financing terms and tax advantages compared to pre-owned aircraft. Manufacturers often provide attractive financing packages to qualified buyers, including competitive interest rates and flexible terms that sometimes aren’t available for older aircraft.
From a tax perspective, new aircraft purchases may qualify for bonus depreciation allowances that can provide significant immediate tax benefits. The Tax Cuts and Jobs Act expanded these provisions, allowing businesses to deduct 100% of qualified aircraft purchases in the first year under certain circumstances. These tax advantages can substantially offset the premium paid for new aircraft.
Furthermore, new aircraft typically maintain their value better in the early years, providing superior liquidity should owners need to sell. The combination of better financing terms, tax advantages, and stronger resale values can make the total cost of ownership surprisingly competitive with pre-owned alternatives.
Delivery Timing and Availability
The pre-owned private jet market, while offering potential savings, presents significant challenges in terms of availability and timing. Finding the right aircraft with the desired specifications, configuration, and condition can take months or even years. For wealthy buyers who make decisions quickly and expect immediate results, this timeline is often unacceptable.
New aircraft purchases, while requiring patience for manufacturing and delivery, provide certainty and predictability. Buyers know exactly when their aircraft will be completed and can plan accordingly. This predictability is especially valuable for business leaders who need to coordinate their aviation needs with major corporate events, international expansions, or family commitments.
The Ultimate Expression of Success
For many ultra-wealthy individuals, the decision to purchase a new private jet represents the ultimate expression of their success and achievement. Having climbed to the pinnacle of their industries or built extraordinary wealth, they view their aircraft choice as a reflection of their journey and accomplishments.
The ability to commission a brand-new, fully customized private jet demonstrates not just financial capability but also the confidence to invest in the absolute best. It represents a commitment to excellence that extends beyond mere transportation to encompass every aspect of the ownership experience.
The best thing about private...the world's oysters are closer"
- Françoise Bettencourt Meyers
Looking Forward
As the private aviation industry continues to evolve, with new models offering unprecedented range, efficiency, and luxury, the appeal of new aircraft purchases remains stronger than ever. While pre-owned jets will always have their place in the market, the unique advantages of new aircraft—from customization and technology to prestige and peace of mind—ensure that wealthy buyers will continue choosing to pay premium prices for the sheer privilege of being first, if nothing else.
In a world where time is the ultimate luxury and excellence is non-negotiable, the decision to purchase NEW makes perfect sense. For those who have achieved extraordinary success, settling for someone else's vision simply isn't an option.
When you open the door to the Lou Hansell Bespoke studio, the possibilities begin. Our artisans and designers have selected a palette of exquisite materials, with 51 shades of ltalian leathers, five metal and inner trim pairings, and personalization options. Driven by their boundless creativity, they combine their talents and craftsmanship to create pieces you’ll cherish forever.
85 Metres (278 Ft
O'PTASIA
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Studio Vafiadis
Viale dei Santi Pietro & Paolo 44
00144 Rome – Italy
Tel: +39 06 5920066
Email: gv@vafiadis.com
Email: stefano@vafiadis.com
Measuring in at a magnificent 85m (278.8ft) in length and with 2,350GT of volume, O’PTASIA is one of the largest and most advanced yachts built by the Greek shipyard, Golden Yachts. Working hand in hand with Italian-based designer Giorgio Vafiadis of Studio Vafiadis, the owner, who runs a successful yacht charter fleet as well as having varied interests in commercial shipping, has created a yacht designed for active living and pure, unadulterated comfort.
O’PTASIA comes to the sales market in pristine condition having undergone some major works over the 2023/24 winter period. Among many alterations, these include a full paint job, the removal, reinstallation and polishing of all exterior rails, replacement of 80% of the teak rubber joint, the sanding of all exterior teak decking, general overhauling of key machinery, and the completion of her five year survey.
Sophisticated styling plus a host of entertainment options both on and off the water make her ideal for large family gatherings or impressive entertainment. Extensive deck spaces play host to a wide range of amenities including an enormous beach club and spa/wellness centre on the lower deck, a large pool flanked by sunpads and a fully equipped gym on the bridge deck, multiple al fresco dining options, and sunbathing areas on all aft decks. A touch and go helipad is located on the foredeck for convenient access and can be converted to an observation platform or games area. As part of her recent refurbishment, a new exterior table on the sun deck was constructed.
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133 M M / Y S E R E N E
Styled as contemporary with Art Deco influences, O’PTASIA’s interior features a blend of dark woods, paired with a light colour palette that evokes a sense of calm. The large, open plan main saloon hosts two seating areas and a separate dining area forward, while the upper deck saloon features a comfortable lounging area and bar. All the carpets in the main deck saloon, the upper deck saloon, and the VIP cabin have been recently replaced.
Accommodating up to 22 guests in 10 cabins, O’PTASIA’s master suite is located on the upper deck forward and offers 180-degree views. The upper deck also hosts two double cabins and a twin cabin, and the sliding windows on this level have recently been amended to reduce wind noise for added guest comfort. The full-beam VIP suite is located forward on the main deck with a private lounge area and his and hers walk-in wardrobes. Four more double cabins (two of which are convertible to twin cabins) and one twin cabin can also be found on this deck. A guest elevator provides access between the lower deck to the bridge deck, as does the magnificent staircase, thus allowing guests to move about with ease.
Powered by twin 3,386hp Caterpillar diesel engines, O’PTASIA has a top speed of 20 knots, a cruising speed of 16 knots and a maximum range of 10,015nm. Her zero speed stabiliser system ensures a smooth cruising experience, both underway and at anchor.
Reymond-Langton Design
Established in 2001 by the talented design duo of Pascale Reymond and Andrew Langton, both of whom already had over a decade’s experience in the superyacht industry, we are committed to creating designs that are as beautiful as they are functional whilst, at the same time, ensuring our clients’ expectations are not only met but exceeded, with projects being delivered on time and on budget. I
n 2002, Jason Macaree joined the team as a director. Coming from different creative backgrounds – Pascale gained a Master’s degree in Art History from La Sorbonne, Paris before moving to London to study Interior Design while Andrew and Jason graduated with a BA (Hons) in Transport Design – the team’s individual blend of skills and professional expertise are complementary, resulting in a remarkable and much sought after design team delivering unquestionable quality with superb attention to detail
Reymond-Langton Design
Established in 2001 by the talented design duo of Pascale Reymond and Andrew Langton, both of whom already had over a decade’s experience in the superyacht industry, we are committed to creating designs that are as beautiful as they are functional whilst, at the same time, ensuring our clients’ expectations are not only met but exceeded, with projects being delivered on time and on budget. I
n 2002, Jason Macaree joined the team as a director. Coming from different creative backgrounds – Pascale gained a Master’s degree in Art History from La Sorbonne, Paris before moving to London to study Interior Design while Andrew and Jason graduated with a BA (Hons) in Transport Design – the team’s individual blend of skills and professional expertise are complementary, resulting in a remarkable and much sought after design team delivering unquestionable quality with superb attention to detail
S T U D I O V A F I A D I S / G O L D E N Y A C H T S
Studio Vafiadis
Viale dei Santi Pietro & Paolo 44
00144 Rome – Italy
Tel: +39 06 5920066
Email: gv@vafiadis.com
Email: stefano@vafiadis.com
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T H E M A G A Z I N E
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The Jet Business is the world's first and only street-level aviation showroom for the marketing and acquisition of corporate jet aircraft. Headed by Steve Varsano and based in London, The Jet Business represents its clients throughout the aircraft acquisition process, offering the most up-to-date product information, global market data, extensive industry relationships
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The Continental GT, Flying Spur and Bentayga are the very definition of a modern Bentley line-up, all built with the words of the founder, W.O Bentley ringing in the air: “I want to build a fast car, a good car, the best car in its class.”
